Testimonials

Alex R, Head of Marketing (Premium Beer) at Greene King -

“Eddie is a highly knowledgeable Insights leader that constantly stretches and challenges his marketing colleagues with industry learnings, external data sources, and the need to listen to the consumer. He’s been a pleasure to work with”

Tom P, Business Unit Director at Lactalis Group -

“Eddie is an extremely experienced and knowledgeable category and insights manager. I worked with Eddie closely for a number of months and through that time he added a great deal of value to the projects we were working on. He was a pleasure to work with through that time.”

Will H, Marketing Director at Greene King -

“I am very pleased to have worked with Eddie for the last 5 years. He worked for me at Greene King as Head of Insights, with the main focus being the On Trade. I am happy to recommend Eddie for many reasons, but none more so than his dedication and commitment to the task, the organisation and to the people he works with. He is a man of his word and he will never let you down and for that, I am very lucky to have spent 5 enjoyable years working with him. Other qualities include his endless desire to identify new category and business opportunities. He has a very naturally inquisitive mindset. He's one of the team I could always rely on to go 'outside' and bring ideas and insights back into the organisation. Whilst you might assume that to be an obvious attribute to an Insights specialist, Eddie will go over and above, always restless to share the latest industry learning. His other skill is being able to translate data and complex information and distil it into something simple and actionable. An example is the work he led with the category team on development of the ale category vision and strategy. It has led to universal adoption across the division; Sales and Marketing alike. Over the years, Eddie has helped contribute and lead many initiatives, some of which include; creating and validating an innovation funnel for our beer brands and generating growth from existing brands. He also helped us really understand marketing mix ROI (especially media ROI). He also led shopper initiatives including innovation at point of purchase, again understanding ROI of activation. As mentioned, his work on development of both the category vision and category strategy (ask him about the 5 drivers!) was probably his crowning glory. Finally, whilst his immediate team was relatively small (2 direct reports) he always prioritised their development and welfare above any other tasks. It is for all of these reasons, I am happy to recommend Eddie and more than happy to supply a full reference upon request.”

Julian K, Commercial Director at Produce World -

“I worked with Eddie at Produce World where we provided the leading category service within the sector. Eddie was instrumental in introducing new services which were really valued by the customer including our weekly category update which updated all our customer contacts with the latest news. Having worked across a number of categories, this really helped Eddie in adapting quickly to produce and in identifying deliverable opportunities and challenging existing thinking with the category. I wouldn't hesitate in recommending Eddie or working with him again.”