Category Management
Visioning
Range Reviews & Visioning
Range Reviews
Greene King needed a Category vision for Ale. I created this and got buy-in among key stakeholders. One of the strategic levers in this vision was then brought to life in the launch of a range of Craft Beers, which addressed key barriers for non-drinkers and proved successful in-market.
Range Reviews
Range Reviews & Visioning
Range Reviews
Co-op asked Lactalis McLelland to review their Cheese Range; I identified a number of under-performing regional SKU's that could be delisted, and other lines which would drive their category growth (based on analysis of shopper data). This was readily accepted by the customer and also led to incremental distribution for Lactalis McLelland.
Range Reviews & Visioning
Range Reviews & Visioning
Range Reviews & Visioning
Tofoo Co needed support following an internal transfer. I provided Category Management cover while decisions were made on future resourcing. This covered range reviews, a revamp of regular reporting and a review of their current category vision. The work was described as “massively helpful” (see testimonials).
Range Reviews
Range Reviews
Range Reviews & Visioning
A major private label supplier needed additional resource in their Category team due to increased demand for Category Insights from their customers. I supported them for 4 months across a wide variety of categories and several leading grocery retailers. Having shown them the benefit of additional Category resources across a series of cate
A major private label supplier needed additional resource in their Category team due to increased demand for Category Insights from their customers. I supported them for 4 months across a wide variety of categories and several leading grocery retailers. Having shown them the benefit of additional Category resources across a series of category reviews, with potential growth in excess of £12M, the client opted to recruit an additional permanent resource to meet this need.
Range Reviews
Range Reviews
Range Reviews
As a Bridgethorne Associate, I provided Grace Foods with Cat Man support across a range of categories, including table sauces and the very complex World Foods arena. Across the 5 months of this assignment, I identified growth opportunities in excess of £10M. I also provided training support to their analyst to enable Grace Foods to become
As a Bridgethorne Associate, I provided Grace Foods with Cat Man support across a range of categories, including table sauces and the very complex World Foods arena. Across the 5 months of this assignment, I identified growth opportunities in excess of £10M. I also provided training support to their analyst to enable Grace Foods to become more self-sufficient moving forward. permanent resource to meet this need.
Insights
Brand & Product Innovation
Brand & Product Innovation
Brand & Product Innovation
Through a robust Insight program, I identified a route for Greene King to enter the Craft Beer category in an authentic manner. This was done through a series of projects to identify best solution in terms of product, packaging, POS, comms. The launch was a success, taking GK to #4 position (from #7) within 2 years.
Point of Sale
Brand & Product Innovation
Brand & Product Innovation
I identified key barriers to a category being selected at Point of Purchase. I then spotted a potential technological solution to one of these barriers, which delivered significantly increased sales in a trial outlet.
Product Innovation
Brand & Product Innovation
Product Innovation
Working with another consultant, we delivered an idea generation project which helped IGC to identify potential growth platforms that they could share with existing and new customers. This has enabled them to build a “strong narrative” about the benefits of working them as a supplier (see testimonials).
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